Careers

Founded in 2002, QASource is a highly successful and trusted engineering services company that helps customers build quality software products better and faster using automation testing. We deliver high-quality QA and development outsourcing services using a hybrid onsite-offshore model that combines offshore technical talent with U.S. management and engineers embedded in our clients’ engineering departments - enabling them to avoid the risks that often accompany a remote testing team.

With emphasis on time-bound delivery, exceptional communication and customized solutions, we excel at helping our clients manage the quality of their deliverables while keeping costs low. In addition to QASource's dedicated team model, our portfolio of services includes QAOnDemand (flexible, pay-as-you-go services) and MyCrowd QA (crowdtesting).

We’re looking for a proven Marketing Analytics & Operations Manager at QASource who supports a culture of data-driven decision-making and ensures that Marketing, Sales and Account Management teams continue to increase efficiency, effectiveness and overall revenue. In this role, the ideal candidate will be responsible for optimizing our tech stack and building the data and analytics processes and dashboards that fuel real time visibility and cross-functional success. You’ll spearhead optimizing our demand funnel, programs, channels, and campaigns through best-in-class tech tools and by creating, documenting, training and enforcing processes. You’ll also focus on building infrastructure, measurement, and reporting capabilities for the growing Marketing and Sales function through management of our marketing operations system.
In this role you will have five key areas of responsibility: Marketing Operations, Database/CRM Management, Reporting & Analytics, Technology & Processes, and SEO/SEM Management.

• Oversee and optimize HubSpot setup including campaign setup and email execution, lead management, scoring and routing
• Collaborate with team members to architect automated, multi-step nurture campaigns, ABM, etc.
• Ensure seamless integration and tracking of campaign performance and marketing attribution in Hubspot CRM

• Manage marketing database activities including list acquisition, scrubbing and importing
• Understand how data is structured in the systems, and segment database based on criteria (region, life cycle stage, persona, etc.)
• Maintain data hygiene for a healthy contact database
• Define processes and find tools, resources to build core target lists across accounts and contacts

• Define, implement and optimize frameworks and dashboards for measuring, reporting and analyzing marketing and sales results to drive accountability and highest ROI
• Report on performance at the asset, campaign, and channel level, as well as holistic performance across channels to help teams make informed, data driven decisions
• Develop insights into marketing impact on pipeline, revenue, brand awareness, and more; provide recommendations to enhance future campaign performance and measurements
• Support ad-hoc marketing insights requests for key stakeholders

• Oversee usage, optimization and integration of Hubspot and other components of the marketing and sales stack to ensure tools and technologies are being utilized efficiently and strategically
• Educate marketing and sales representatives on how to utilize tools and reports available to them to get the most out of them, including Hubspot, Klenty, LI Sales Navigator, LeadIQ, etc.
• QA campaigns before launch to ensure proper routing, tracking, data flow, and execution
• Evaluate and ensure successful implementation and integration of new marketing technologies
• Manage 3rd party software/campaign vendor relationships

• Analyze and optimize SEO and SEM program results and ROI in collaboration with key stakeholders to drive qualified leads according to the marketing plan
• Leverage SEMRush to regularly analyze and report on keyword groupings and identify what’s working and what’s not, communicating change recommendations
• Research and recommend relevant keywords for website content including blogs, on-page content, thought leadership, etc.

• Minimum 6 years of experience in marketing operations and analytics in technology B2B
• Bachelor’s degree or higher in marketing, analytics, economics or equivalent
• Proficiency across major marketing technologies, including marketing automation, CRM, analytics, data acquisition and cleansing, integrated channels, etc. (HubSpot, LinkedIn Navigator, SEMRush, MS Office Suite, macros, etc.)
• Proven track record of optimizing existing technologies and implementing and integrating new technologies to improve output
• Knowledge of the B2B marketing demand funnel, programs, and metrics that drive revenue with experience reporting on metrics and driving optimizations to senior management
• Strong analytical experience, with proven ability to translate quantitative data into actionable recommendations and business objectives into marketing goals and measurements
• Experience in campaign setup, orchestration, management, and tracking with strong expertise in SEO/SEM program analytics
• Experience in data management, database segmentation and maintaining data hygiene
• Experience coordinating campaign execution and lead dissemination between sales and marketing; Experience implementing and tracking account-based marketing (ABM) initiatives a plus
• Strong project management and time management skills; Scrappy, entrepreneurial spirit towards problem-solving, organization and accountability
• Exceptional attention to detail and ability to self-manage and work as part of a team, including ability to coordinate across global, cross-functional teams and time-zones
• Strong ability to communicate clearly, professionally and cross-culturally

• Health, vision, and dental benefits
• Flexible PTO
• 401K
• Profit sharing

• Monthly Massages
• Commuter benefits
• Stocked snack, coffee, and kitchen
• Ping-pong

• Our clients are category leaders, so you get to interact with only the best, cutting edge companies
• We continuously improve, so you get variety in your work and to see yourself grow
• We are a small innovative team, so you get to see the direct impact of your work
• We have flex time (and other benefits) so you get to have a good work-life balance
• We are like family so you get a collaborative work environment
• Our atmosphere is professional and congenial, so you get to enjoy your 'time at the office'

QASource provides quality assurance services for some of the most highly respected and fast-growing software companies. We are headquartered in Pleasanton, California and employ more than 700 software quality engineers in Chandigarh, India. We grow 20-30% every year. Clients include Oracle, IBM, eBay, Apple, Ford, and Prudential. The atmosphere is professional but congenial, and geared toward personal growth and constant improvement.

We have an incredibly high client and employee retention rate, because we have built “taking care of people” – both our employees and our clients - into the way we do business. In this position, you will gain in-depth knowledge of our services, and then respond to qualified leads and clients. You will answer their questions or find the answers to their questions. You will be engaging with them and helping them solve their challenges.

• Manage assigned set of accounts by building strategic relationships with key client contacts
• Cultivate a direct and strong relationship with the decision makers and influencers on the clients’ side
• Take client needs, success, happiness, and retention personally and can prioritize your workload autonomously
• Recognize new opportunities for growing your existing book of business
• Maximize our long-term revenue with each customer by account mining, upselling and cross selling activities
• Be the key link between our clients and QASource’s offshore engineering teams
• Strategically develop solutions in collaboration with QA teams to achieve maximum client satisfaction
• Using quarterly account reviews to measure client satisfaction and enhance on current processes to exceed client expectations
• Meet and exceed account focused targets, goals and SLAs
• Provide highest quality of service to our clients
• Aid in the research and execution of projects as they arise
• Participate in other cold prospecting activities as required

• Timely and pay close attention to detail (remember, we are a QA company)
• Aggressive when you need to be, coming up with creative solutions when in complex situations
• Excellent verbal and written communication skills
• You have professional experience with business customers in Account Management or Client Services, or a background in software QA/testing/engineering/IT. Bonus points for B2B experience
• Superior knowledge of MS Office and other tools
• Tech-savvy and interested in the software development process
• You can participate in discussions with business & technical leadership
• You want to work successfully in a fast-paced, dynamic and creative environment with a rapidly growing company

• Reach out to prospects via email, phone, and LinkedIn to educate them on our product/service
• Qualify those prospects to determine whether or not they’re a good fit for QASource and book meetings for Account Executives
• Organize and take thorough notes on prospects in HubSpot
• Learn our offerings inside and out to provide effective sales pitches
• Execute all steps in ABM sequences including, but not limited to: phone calls, video messages, LinkedIn.
• Execute and own sales cycle for QAOD and MyCrowd
• Great potential for growth and career advance opportunities

• You have a track record of driving results
• You’re hardworking and goal-oriented
• You have a tireless positive attitude
• You have a growth mindset and view challenges as learning opportunities, not failures
• You can put yourself in others’ shoes and see situations from perspectives other than your own
• You love getting to know new people and helping them to resolve their challenges
• You are comfortable with executing 50+ activities during business hours (phone calls, emails, LinkedIn, etc.)